Choosing your target audience
This is a pivotal part of your campaign; with this importance in mind Link Mailing can offer a data suite that is second to none. From over 10 years experience we have found that easily avoidable mistakes can often cost large amounts of money.
Below are just a couple of ideas we can help with to maximise the effectiveness of your campaign;
De-dupe your database; you don’t want the increased cost and hassle of people receiving the same thing twice.
Ensure postcodes are correct to ensure maximum possible postage discounts.
Money saving techniques
If it is a single page A4 item you are sending, ask us to fold it to A5, this will reduce your material cost (envelopes) on average by 40%, and decrease the postage cost on average by 15%.
Keep the records within your database to a single region, this will ensure the number of direct codes within a mailsort is high, therefore reducing the per item postage price.
Ask us to put an A5 carrier sheet in a polythene mailing, this halves the cost of the paper and has a lesser impact on the environment.
With the human impact on the environment becoming ever greater we feel the need to offer a ‘greener’ service.
We have the ability to source fully recyclable materials for your mailing including paper, envelopes, bio-degradable polythene, and environmentally friendly inks to name a few.
For more info on our green credentials contact one of our people. For contact details click here